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Posted by on Mar 10, 2016 in Blog, SEO |

The Best SEO Could Be Absolutely Free

The Best SEO Could Be Absolutely Free

The vast majority of consumers are currently performing online research to learn more about services and products before finalizing their purchase decisions. Due to this fact, your customers, prospects, and referrals are regularly using the web to learn more about your company, your services and the different ways in which you can help them out.

The problem is that these consumers tend to arrive at conclusions about your business within a very nominal amount of time, and these conclusions may not be to your benefit.

Upon reaching your web pages, people make near-instant conclusions about your firm – is the business stable, trustworthy and professional? This unconscious judgment is referred to as the trust factor by psychologists, and it is typically formulated within just three seconds.

If your site is making the wrong first impression, people will probably leave your pages and never come back.

So, what could possibly be worse than being found on the web and then having a substandard website make the wrong impression? Not having your site found at all. Companies that lack a visible online presence, essentially do not exist to the more than 30 million American consumers who are looking for businesses online.

Each site on the web has the primary goal of ranking for important search terms, but not many site owners actually succeed. Although it isn’t necessary for your site to rank at the very top in order to generate traffic, it is important to have it show up on the first page of search results given that web users rarely move beyond the initial page of results.

board-1097118_1280Total disclosure: It is possible to purchase a first-page place using PPC (pay per click) ads, however, web users are about 40% more likely to use organic links (i.e. links that are not sponsored).

What is the best way to ensure that your company website organically ranks on the first page of search engine results? The answer is totally about SEO or search engine optimization, and if you’re overwhelmed by this term, you are definitely in good company. A lot of brokers are not comfortable with this subject due to their lack of understanding of what SEO really is and of how it actually works. So, I am going to try to explain how SEO works to you so that you can improve the ranking of your broker’s website.

Optimizing for search engines is the process of increasing site visibility on search results pages. The earlier and more often that sites show up on this list, the more traffic they will invariably get.

There are two important factors that are essential for improving SEO for your site: on-page optimization and off-page optimization. Off-page SEO includes strategies that occur outside of your web page design. The largest portion of this is having other reputable sites link back to your pages. Conversely, SEO that is on-page includes placing important keywords directly within your site content.

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Posted by on Feb 9, 2016 in Blog, SEO |

Effective Do It Yourself SEO Ideas

Effective Do It Yourself SEO Ideas

seo-618434_1280A common question is whether it is possible to come up with your own SEO (search engine optimization) strategy even if you don’t have any actual SEO experience. Understanding that successful strategies and tactics are not universal, and that what works for one company may not work for another, are key to being successful in this area. Using a strategy and approach that makes you stand out from the competition is one of the keys to succeeding with your own strategy although there are some techniques which are generally universally determined to be effective.

SEO experts list three useful tips for anyone who wants to come up with their own strategy. You can work more effectively with other professionals once you grasp the concepts, although some of the tips may be beyond your capabilities.

1.) Find the Keywords Attributed To Your Website by Google

The useful Google keyword planner can be used to review the Google provided keywords for your site by inputting the URL of your home page. This is one of the most effective first steps you can take, and it should be carried out with several of your competitors’ websites too.

2.) With Long-tail and Relevant Keywords, Optimize the Content

Marathon training for women in New York is an example of a long-tail keyword, which is a phrase comprising of several words. These long-tail keywords can generate just as much website traffic and are easier to rank, despite the fact that many of your competitors are probably focusing their SEO efforts on shorter, more competitive keywords.

Its worth investing in Hit Tail, which can advise you on how to write blogs, articles and other content using long-tail keywords and which of them offer the best chance of success.

Search Engine Genie, SEOBook, SEMRush, Wordtracker and Keyword Spy are other useful and highly recommended tools for anyone interested in additional keyword research.

3.) Customers Can Give You Ideas For Keywords

Ask your customers which words and phrases they routinely use, by sending them a survey or interacting with them. Your customers can be one of your most useful tools when it comes to effective SEO and coming up with the best keywords to use on your website. Once you use the same phrases and words that you know they are using to find you, you can begin to attract new customers and more business to your site.

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