A common question is whether it is possible to come up with your own SEO (search engine optimization) strategy even if you don’t have any actual SEO experience. Understanding that successful strategies and tactics are not universal, and that what works for one company may not work for another, are key to being successful in this area. Using a strategy and approach that makes you stand out from the competition is one of the keys to succeeding with your own strategy although there are some techniques which are generally universally determined to be effective.
SEO experts list three useful tips for anyone who wants to come up with their own strategy. You can work more effectively with other professionals once you grasp the concepts, although some of the tips may be beyond your capabilities.
1.) Find the Keywords Attributed To Your Website by Google
The useful Google keyword planner can be used to review the Google provided keywords for your site by inputting the URL of your home page. This is one of the most effective first steps you can take, and it should be carried out with several of your competitors’ websites too.
2.) With Long-tail and Relevant Keywords, Optimize the Content
Marathon training for women in New York is an example of a long-tail keyword, which is a phrase comprising of several words. These long-tail keywords can generate just as much website traffic and are easier to rank, despite the fact that many of your competitors are probably focusing their SEO efforts on shorter, more competitive keywords.
Its worth investing in Hit Tail, which can advise you on how to write blogs, articles and other content using long-tail keywords and which of them offer the best chance of success.
Search Engine Genie, SEOBook, SEMRush, Wordtracker and Keyword Spy are other useful and highly recommended tools for anyone interested in additional keyword research.
3.) Customers Can Give You Ideas For Keywords
Ask your customers which words and phrases they routinely use, by sending them a survey or interacting with them. Your customers can be one of your most useful tools when it comes to effective SEO and coming up with the best keywords to use on your website. Once you use the same phrases and words that you know they are using to find you, you can begin to attract new customers and more business to your site.Read More