The vast majority of consumers are currently performing online research to learn more about services and products before finalizing their purchase decisions. Due to this fact, your customers, prospects, and referrals are regularly using the web to learn more about your company, your services and the different ways in which you can help them out.
The problem is that these consumers tend to arrive at conclusions about your business within a very nominal amount of time, and these conclusions may not be to your benefit.
Upon reaching your web pages, people make near-instant conclusions about your firm – is the business stable, trustworthy and professional? This unconscious judgment is referred to as the trust factor by psychologists, and it is typically formulated within just three seconds.
If your site is making the wrong first impression, people will probably leave your pages and never come back.
So, what could possibly be worse than being found on the web and then having a substandard website make the wrong impression? Not having your site found at all. Companies that lack a visible online presence, essentially do not exist to the more than 30 million American consumers who are looking for businesses online.
Each site on the web has the primary goal of ranking for important search terms, but not many site owners actually succeed. Although it isn’t necessary for your site to rank at the very top in order to generate traffic, it is important to have it show up on the first page of search results given that web users rarely move beyond the initial page of results.
Total disclosure: It is possible to purchase a first-page place using PPC (pay per click) ads, however, web users are about 40% more likely to use organic links (i.e. links that are not sponsored).
What is the best way to ensure that your company website organically ranks on the first page of search engine results? The answer is totally about SEO or search engine optimization, and if you’re overwhelmed by this term, you are definitely in good company. A lot of brokers are not comfortable with this subject due to their lack of understanding of what SEO really is and of how it actually works. So, I am going to try to explain how SEO works to you so that you can improve the ranking of your broker’s website.
Optimizing for search engines is the process of increasing site visibility on search results pages. The earlier and more often that sites show up on this list, the more traffic they will invariably get.
There are two important factors that are essential for improving SEO for your site: on-page optimization and off-page optimization. Off-page SEO includes strategies that occur outside of your web page design. The largest portion of this is having other reputable sites link back to your pages. Conversely, SEO that is on-page includes placing important keywords directly within your site content.Read More